DIGITAL TRANSFORMATION AND SUSTAINABILITY

Indian SMEs are harnessing digital transtormation and sustainability to overcome challenges, enhance competitiveness, and drive economic growth.

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Between 2000 and 2019, Small and Medium Enterprises (SMEs) in India faced significant challenges in connecting with clients and customers due to limited digital awareness.

However, the pandemic acted as a turning point, pushing entrepreneurs to explore digital platforms for branding, marketing, and communication. The adoption of digitalisation enabled them to build stronger connections with stakeholders, unlocking new growth opportunities.

Despite these advances, SMEs have long struggled with barriers like limited access to finance, insufficient market information, low productivity, and fierce competition with larger firms. Challenges such as regulatory compliance, supply chain constraints, and technological gaps have often hindered their growth and competitiveness.

In recent years, digital transformation and sustainability have become important forces shaping the SME ecosystem. Digital transformation refers to integrating advanced technologies into business operations, fundamentally altering how companies operate and deliver value. For SMEs, this shift is not just a choice but a necessity in today's competitive and evolving digital world.