VOLTAS EYES 500 FRANCHISE STORES THIS YEAR

With a vast retail footprint spanning 30,000 counters and a growing franchise network, the company is deepening its presence in Tier II and III markets while advancing an omnichannel strategy to drive long-term growth.

- BY NEHA KALRA

Banking on the trust factor of the Tata Group, Voltas, a full stack appliance company, has boosted its portfolio and is betting high on technological innovation and AI.

With AI Adaptive Cooling, AI Energy Manager and AI Geofencing for its Vertis AI Series of split ACs, stylish cooling with its Vertis Leatherette AI Series and extreme cooling with its Venus Luxe Series, the brand has taken a step ahead in helping consumers beat the heat.

In conversation with Retailer Media, Mukundan Menon, Managing Director, Voltas spoke about the brand's retail and geographic expansion, focus on Tier II and III markets, its franchise strategy and more.

Distribution Strategy

Voltas has an omnichannel strategy. The brand has distributors across the country who inturn have sub-dealers. There is also the modern trade channel, which includes outlets like Reliance, Croma, and Vijay Sales. Additionally, there are roughly around 70 to 80 regional retailers. These are retailers who operate in one or two adjoining states, and each of them have around 40 to 50 stores, or some even more than 100 stores.