TOP MARKETING TRENDS 2024

In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.

- NANDINI BANERJEE

The year 2024 is here, and brands that want to stay relevant, innovative, and ahead of their competitors must think outside the box. But how exactly do you break through the noise in such a crowded market? That’s where Titan, Myntra, Trident and McVitie’s come in. These three powerhouses are not just playing the game—they’re rewriting the rulebook.

What are they doing differently, and what can you learn from them? Buckle up because we’re diving deep into their bold strategies and what makes them the trendsetters of 2024.

TITAN: From Traditional to Trendsetter

Titan, a brand synonymous with watches in India, had been a trusted name for years. But like many legacy brands, it found itself on shaky ground as newer, more disruptive brands entered the market. Consumers were no longer as loyal, and the younger generation saw Titan as a “parent’s watch”—sturdy but old-fashioned.

That’s when Kalpana Rangamani, Chief Marketing Officer of Titan, decided to do something radical. The goal? Revolutionize the brand’s image without alienating its core customer base. Sonata was seen as the “affordable, reliable option” for budget-conscious buyers, but now it needed a full-on makeover to appeal to millennials and Gen Z.

The Bold Moves That Made Titan Cool Again

Rebranding Sonata: It wasn’t just about a logo change or a new color palette. Sonata needed to be completely reenvisioned. This meant not just targeting different age groups but offering new designs, features, and technology that fit today’s fast-paced world. Sleek, steel watches replaced the older, more traditional models. Suddenly, Sonata was a symbol of reliability and trendiness.