The Phygitization of Kiranas

The future of Kiranas is not a question of physical stores versus online stores, but how digitization can complement both, taking the omnichannel route.

- ARITRA GHOSH

The small mom-and-pop stores also referred to as Kiranas have evolved drastically over time, especially in a country like India where they significantly contribute to the growing economy. In India, close to 12 million small momand-pop stores dominate domestic grocery retailing with a whopping 90 percent share. Considered to be the one-stop solution for an individual’s day-to-day needs, the Kiranas can be considered indispensable but with technology seeping into our lives, Kiranas are not far behind.

Numerous brands such as 1K Kirana, OhLocal, Jumbotail, etc. are working towards digitizing these Kiranas, allowing them to stay relevant through time.

Transforming Retailers Digitally

OhLocal is aiming to bridge the gap between online and offline commerce, through its next-gen hybrid commerce platform. It is digitizing India's local sellers while focussing on their strengths.