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Sweet Success
Retailer
|May - July 2023
Catching up with the other half of the popular SUGAR Cosmetics, Co-founder Kaushik Mukherjee sheds light on the omnichannel formula that worked for the brand's phenomenal growth
Founded by Vineeta Singh and Kaushik Mukherjee in 2015, SUGAR Cosmetics today, is one of India’s fastest-growing beauty brands which has become a go-to brand for everything makeup. The company that started out as a Direct-to-Customer brand now has an extensive omnichannel presence reaching every nook and corner of the country. SUGAR cosmetics is available across 45,000+ multi-brand outlets spread across 500+ cities in the country!
However, something that not everyone knows is that before SUGAR, 11 years ago the husband-wife duo ran a successful beauty-subscription business called Fab Bag. SUGAR came into existence with the founders’ aim to work on a model that eliminated middlemen and with their passion for building a brand for women. Realizing the power of going digital enabled the founders to formulate SUGAR and present it to the consumers.
HUMBLE BEGINNINGS
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