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RETAIL EXPERIENCE WITH TECH-DRIVEN STORES
Retailer
|May - June 2025
As digital-first consumers seek seamless online and offline experiences, leading Malaysian telecom operator CelcomDigi Berhad is transforming the way telco retail is experienced.
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In collaboration with renowned Italian design house Pininfarina and digital transformation leader Tech Mahindra, CelcomDigi has introduced a new generation of tech-integrated, experience-centric retail stores across Malaysia.
To date, the newly designed CelcomDigi Stores—with their futuristic aesthetics and modular zones—have been launched at 52 locations, with more in the pipeline. The stores reflect CelcomDigi's ambition to become a one-stop destination for all connectivity needs, offering everything from 5G devices and AI-powered tools to smart home entertainment and gaming gadgets.
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