MYNTRA'S LICENSE TO VOGUE

HOW THE FASHION JUGGERNAUT STRUCK LICENSING GOLD AROUND THE GLOBE

- NANDINI BANERJEE

Picture this – a kaleidoscope of fashion flourishing in the heart of India, each thread interwoven with the symphony of style guru known as Myntra. The year was 2016, when as a lifestyle editor, Myntra became my savior of sorts. Delivering in a day, my team and I enjoyed a plethora of fashion choices for our myriad official events. Today, the juggernaut is not just a brand, but a curator of dreams in the vibrant canvas of Indian style. In a country where every garment tells a story, Myntra has not only written chapters but crafted a saga of sartorial brilliance. With their B2B licensing program, the brand has brought not only elusive domestic brands, but also top global brands to our doorsteps, all delivered within days. 

India’s demographic development in terms of market opportunity has encouraged online platforms. As per industry reports, India will have approximately 1 billion internet users by 2030, including approximately 50 percent of these users being below the age of 25. Myntra’s wholesale B2B arm makes a conscious effort to identify and associate with an array of brands on a wholesale basis that cater to the many niches of the fashion-forward consumer through its robust distribution network. This helps give a wider choice of products and drive better resonance among the burgeoning base of fashion-forward consumers. From a consideration standpoint, in the case of some of their licensed brands like FCUK and Bebe, the compelling campaigns speak and engage with the audiences in a much sharper, personalized way. 

B2B BRILLIANCE UNVEILED