INDIA'S COUTURE DIPLOMACY

With the Indian wedding market at a staggering Rs 13 lakh crore, the Indian designers are tailoring success on the world stage, backed by corporate giants!

- SUNIL SETHI

This shift towards corporate collaboration is driven by the availability of knowledgeable advisors who empower designers with valuable insights while designers channel their energies into the realms of creativity.

The Indian domestic market is replete with designer clothing stores, whether in a Tier II city or a Tier III town. Fashion designers have permeated these smaller cities through various multi-designer stores that have flourished. The multi-designer stores rely on top designers, emerging talents, and younger designers who offer more budget-friendly designs.

INTERNATIONAL SOJOURN

The next logical progression is, therefore international expansion, and the unique selling proposition (USP) of Indian designers lies in their rich textile and craftsmanship heritage. This, precisely, is the focal point of our astute Indian designers. Whether in fashion, textiles, or home furnishings, it is our handloom, craftsmanship, and artisanal skills that distinguish India on the global stage. I believe that encapsulates the essence of our industry’s growth. Indian fashion designers are garnering recognition and success, leading them to open their flagship stores in international fashion capitals such as London, Dubai, and New York.