HOW QUICK COMMERCE IS REWIRING GROWTH IN INDIA'S PACKAGED FOOD INDUSTRY

Quick Commerce share in the overall packaged F&B market is set to rise significantly, from about 4 percent today to nearly 15-20 percent by the end of the decade.

- BY VAISHNAVI GUPTA

India’s packaged food and beverage (F&B) sector is undergoing a structural transformation, with quick commerce emerging as one of its most disruptive growth engines.

What began as a convenience-led channel for last-minute needs has now evolved into a powerful ecosystem that is influencing consumer behavior, category innovation, and brand strategy.

According to a recent report by Redseer Strategy Consultants, India’s packaged F&B market is projected to grow from approximately $100 billion today to over $150 billion by 2030. Within this, quick commerce is expected to scale dramatically—from $4 billion currently to more than $25 billion in GMV.

Its share in the overall packaged F&B market is also set to rise significantly, from about 4 percent today to nearly 15-20 percent by the end of the decade. This growth is being fueled by a rapidly expanding user base—over 50 million monthly users across more than 250 cities—and a fundamental shift in how consumers shop for food.

Consumers are increasingly making purchase decisions closer to the point of consumption, driven by convenience, immediacy, and evolving lifestyle patterns. This behavioral shift is particularly evident in urban households, where time constraints and smaller family sizes are accelerating the adoption of ready-to-eat and ready-to-cook solutions.

Impulse Meets Instant Gratification

Quick commerce thrives on impulse—and few categories exemplify this better than frozen foods. The ability to satisfy sudden cravings within minutes has unlocked new growth avenues for brands operating in this space.