- Bikaji currently has a market cap of more than Rs 12,500 crore
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The company operates in six categories, including bhujia, namkeen, packaged sweets, papad, western snacks, and other snacks (frozen, cookies, maida items, etc.), and offers consumers more than 300 products. Additionally, Bikaji has also developed a range of healthy snacks like jowar mix, multigrain mixture, beetroot, okra chips, etc.
Being distributed in different geographies, the company provides various offerings according to the local taste of consumers – such as in the south, it has launched a mixture, Murukku Sticks Mangalore Mix, and in the east, Kolkata Chana Chur and Jhaal Muri, among others.
“One of our key strengths is that around 55 percent of our sales come through family packs (other than Rs 5 and Rs 10), which denotes that the brand is part of family consumption, and is a household item and part of grocery planning of the household,” said Manoj Verma, COO, Bikaji Foods International Limited. Going forward, the company will launch products such as multigrain bhujia, trail mix, nut mix, pulse mix, cocktail mix, roasted almonds, roasted cashews, etc.
この記事は Retailer の September - October 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は Retailer の September - October 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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