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BUILDING A FARM-TO-FORK D2C POWER-HOUSE
Retailer
|March - April 2026
India's food landscape is witnessing a decisive shift as consumers increasingly prioritize health, transparency, and quality.
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According to IMARC, the country's healthy food market was valued at $25.8 billion in 2025 and is projected to reach $59.8 billion by 2034—underscoring the scale of this transformation. This demand is no longer limited to metros. Consumers across Tier II and III cities, as well as global markets like the US and MENA, are actively seeking clean, traceable food options. Brands that can deliver authenticity and quality at scale are well-positioned to capitalize on this opportunity.
From Soil Restoration to a Scalable Brand
Two Brothers Organic Farms is a compelling example of purpose-led entrepreneurship in this space. Founded by brothers Satyajit and Ajinkya Hange, the brand began with a simple yet powerful mission—to restore their ancestral farmland using sustainable practices.
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