ACER LOOKS TO TOUCH 300 STORE MARK IN 2025

Recognizing the increasing digital appetite in smaller markets, Acer is actively investing in Tier II and III cities.

- BY VAISHNAVI GUPTA

Celebrating 25 years of operations in India, Acer has not only witnessed the country's digital evolution but has actively shaped it. From being one of the earliest brands to champion personal computing and gaming in India to venturing into lifestyle electronics and AI-powered solutions, Acer has firmly positioned itself as a future-forward brand. The company's journey has been marked by key milestones that underline its commitment to innovation, accessibility, and sustainability.

Shaping the Digital Future of India

“Acer’s journey in India over the last 25 years reflects our focus on relevance, resilience, and responsibility,” said Sudhir Goel, Chief Business Officer, Acer India. “From introducing high-performance gaming PCs to enabling tech-driven classrooms, we've grown with India’s digital aspirations.” Indeed, the brand has been at the forefront of India’s gaming revolution, offering powerful gaming laptops to a rapidly expanding community of enthusiasts. Its efforts in supporting education through interactive smart classroom solutions have also made a tangible impact on tech-enabled learning across schools and institutions.

Acer's diversification into enterprise and government computing through its Altos range has further strengthened its role in building critical digital infrastructure. Additionally, the company has entered the consumer lifestyle segment with Acerpure, a range of smart home appliances that reflects the growing demand for connected living in India.

Expanding Horizons: From PCs to Lifestyle Technology