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THE CHARTIST: HOW CAN THE SPORTING GOODS INDUSTRY TURN INACTIVITY INTO OPPORTUNITY?
Retail Asia
|Issue No. 09
Rising physical inactivity presents both a risk and an opportunity for the global sporting goods industry, whose growth is expected to slow to 6% from 2024 to 2029 as consumers reevaluate discretionary spending amidst rising prices.
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The share of physically inactive adults jumped to 31% in 2022 from 26% in 2010, and the trend could endure in the coming years, with the World Health Organization projecting inactivity levels to reach 35% by 2030, according to a McKinsey & Co. and World Federation of the Sporting Goods Industry (WFSGI) report published in March.
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