Reimagining retail: Singtel takes home two accolades at Retail Asia Awards 2025

Singtel's double win at the Retail Asia Awards 2025 signals a new era in telco retail.

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Singtel clinched two coveted titles at the 2025 Retail Asia Awards in recognition of its bold retail transformation, both online and offline. These wins affirm the company's unwavering commitment to innovation, customer-centricity and redefining telco retail in the digital age.

A new blueprint for telco retail

Singtel's flagship store at 313@Somerset is a dynamic, experience-led space that was purposefully designed to transform the customer journey. Every inch of the store is thoughtfully curated for optimal customer engagement—from its floor-to-ceiling curved LED screens to its welcoming tech displays that make it easier for customers to try out new technology.

The store also features the world's first TikTok Creator House in a telco setting - a fully-equipped, soundproofed content studio replete with 4K HD cameras, wireless microphones, and custom-built production editing equipment, which a growing community of digital creators and small businesses can use to produce.