'We Think About the Rider More Than Any Other Company
Outlook Business
|November 2024
Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts
-
Rapido has disrupted the duopoly of Uber-Ola. What have you done that others could not?
One of the things is that we think about the driver or rider a lot more than any other company. We think drivers have to be happy and they have to make money. Generally, what we have seen in consumer internet companies is they majorly take care of consumers but not of the other side of the marketplace.
There is persistent discontent among platform-based gig workers like delivery executives and drivers. How does Rapido decide fees?
Our framework is: if someone is spending an hour on our platform, they need to make at least Rs 70-80 after fuel costs for two-wheeler riders. We strongly believe we should give them flexibility. They can work whenever they are free.
If you look at the food delivery industry and the ecommerce industry, riders have to work on weekends, they have to work in the evenings. Work comes with a lot of terms and conditions.
Balancing worker and customer satisfaction can be tricky. How do you manage this balance?
このストーリーは、Outlook Business の November 2024 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Outlook Business からのその他のストーリー
Outlook Business
Powering the Cloud
As data centres multiply across India, rising energy needs can strain transmission networks and challenge the country's clean-power ambitions
5 mins
December 2025
Outlook Business
'Reimagining Industrial India: Sustainable, Skilled and Inclusive'
India's manufacturing playbook is evolving. Aditi Kumar, joint managing director, TVS ILP, shares the trends reshaping design and consumer demand
1 min
December 2025
Outlook Business
Fighting on Foreign Soil
Facing overcapacity at home, Chinese automakers are hunting for market share in India's key export strongholds
5 mins
December 2025
Outlook Business
A Fine Balance
A Jaipur-based health-tech start-up is building a network for diagnosing and treating vertigo, bringing specialised care and advanced rehab to patients globally
3 mins
December 2025
Outlook Business
On the Prowl
Manipal's insatiable appetite for acquisitions has made it the biggest hospital chain in the country this year
5 mins
December 2025
Outlook Business
The Power of Scale
After decades of calm in India's paints market, Birla Opus' entry has shown that in a world chasing speed, size can still be a strategy
5 mins
December 2025
Outlook Business
Tanaashi Technologies - Empowering MSMEs with Scalable Digital Transformation
Building agile technology platforms that strengthen MSME productivity and competitiveness
2 mins
December 2025
Outlook Business
Money Trails
A study explores how interest rates and money supply shape tourism flows and spending across small Pacific Island economies
3 mins
December 2025
Outlook Business
Altera Institute - Reimagining Business Education for India's Digital and AI Future
Reimagining business education for a world driven by technology and purpose
2 mins
December 2025
Outlook Business
Dark Horse to Disruptor
Rapido has broken the Uber-Ola duopoly in ride hailing by flipping the typical go-to-market script of consumer-tech in India. Now it is foraying into food delivery
6 mins
December 2025
Listen
Translate
Change font size

