Anshoo Sharma
Anshoo Sharma is the CEO and co-founder at hyperlocal ecommerce firm Magicpin
During the initial stages of creating a new business, using platforms like Google and Meta for paid marketing on a large scale is a capital-intensive proposition. One smart strategy for success is to focus on organic user growth first and then amplify that with paid marketing. There are multiple phases to this journey of scaling users while building a company.
Doing Non-Scalable Things
This is something which might be contrary to popular belief. A non-scalable model can let you improve the product, because in the early days, what you are trying to do is to test what is working and what is not, and refine the rough edges. You are not trying to hyperscale from day one; in most situations, you are figuring things out. But getting those insights right is what matters a lot more.
Magicpin is a very unique business, which is driving online demand to offline merchants.
In the early days of the company, using platforms like Google and Facebook was never the starting point for us. What we wanted to do instead was to test if people are going to be interested in sharing where they are spending money for our rewards or if local merchants would be willing to spend with us for getting users.
この記事は Outlook Business の November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は Outlook Business の November 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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