HIGH FIVE: 'IT IS IMPORTANT FOR BRANDS TO BUILD REAL CONVERSATIONS'

Advertising has its own dos and don'ts. Rajdeepak Das, chief executive officer and chief creative officer of advertising and marketing company Leo Burnett for South Asia and chairman of the South Asia creative council at multinational advertising company Publicis Groupe, talks about the five most common advertising mistakes made by Indian companies

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01 MARKETING BRAND OVER PRODUCT 

Years of unparalleled success and unexpected failures have taught me one thing—what is good for the people is good for the brand. People do not get up in the morning to use a particular brand. If you are not relevant in their life, they will reject you despite your million-dollar marketing budgets.

02 DISTRACTING BUYERS