Ley de Publicidad viola autonomía comercial

Agencias se han visto afectadas de forma comercial, fiscal y legal con la nueva norma.

-  Nohemi Erosa

After most of the players in the sector challenged the Law for Transparency, Prevention and Combat of Improper Practices in Advertising Recruitment, which has been in force since September 2021, the Supreme Court of Justice of the Nation (SCJN) declared the review filed by Congress and the Federal Executive inadmissible and with this the first amparo granted against the norm was confirmed for considering it unconstitutional.

Let us remember that this Law arose from an initiative promoted by the leader of Morena in the Senate, Ricardo Monreal, and has caused advertisers, media and advertising agencies to promote dozens of injunctions before federal judges due to the prohibitions that make it difficult to purchase advertising space for their subsequent resale.

"COFECE ALREADY HAD POWERS TO ANALYZE ANY IMPROPER MARKET PRACTICE THAT COULD AFFECT CONSUMERS OR THAT WAS CONSIDERED MONOPOLICAL, ABUSIVE OR RELATIVE, THIS LAW WAS NOT NECESSARY."

PAOLA MORALES, LAWYER AND PARTNER OF SANTAMARINA + STETA.

Paola Morales, lawyer and partner at Santamarina + Steta.