10 WAYS TO GET BETTER AT SALES

Today's customers are overloaded and overwhelmed by too much information, so making any decision is a challenge.

- Martin Zwilling

You may think this is important only to your marketing and sales teams, but in reality, no matter how great your product or technology might be, you won't succeed if your whole company doesn't understand your target customer's decision process. Everyone on your team needs a regular update on the latest insights for salespeople, like those found in the classic book Heart and Sell, by sales training expert Shari Levitin. Its 10 best insights:

1 | Success requires continuous learning and improvement.