Space Craft

As we begin a new calendar year, it is time to look into the crystal ball to see which design trends will rule the hospitality industry this year.

- BINDU GOPAL RAO

Hospitality and design are elements that go hand in hand. In case of hospitality, design, of course, means much more - especially when it comes to innovative use of places while making sure it has an aesthetic balance. Hospitality experts weigh in with their thoughts.

STORYTELLING DESIGN

Hospitality today is all about being rooted to the soil and hotel designs incorporate and are inspired from countless subtle elements from the local culture, history and environment. It weaves a narrative connecting visitors with the essence of the destination.

"Every aspect must tell a story developing a unique identity of its locale. ITC Hotel's WelcomArt initiative showcases Indian art and artists through its public areas. This sense and spirit are evident from our newly built ITC Narmada, Ahmedabad, where the entire hotel atrium architecture is indicative of a Gujarati stepwell and the theme is retained in all the interior elements. Locally made bangles greet you as you enter ITC Kohenur in Hyderabad. Popular the world over for their bangle craft, this element depicts the 'regional' flavour of the land. Starting from bangles to drawing inspiration from other local art like the legendary bidri work of the artisans, marble, zardozi work and the etched designs and accents and even reflecting facets of the famous 'jewellery' that the city is known for," says Vidya Prakash, Vice-President, Projects, ITC Hotels.

MAXIMALISM

Collaborative spaces are set to reign supreme, providing guests with multifunctional areas that seamlessly blend work, leisure, and socialising. This trend stems from the growing desire for multi-purpose spaces that meet the needs of guests.