Game-Changing Promotion Strategies of GMs

The success of a hotel depends entirely on the ability of the General Manager, who must be both innovative and adept at managing all aspects of the property.

- Ashok Malkani

The entire hotel management team depends on the innovative and ground breaking abilities of the GM to steer them across path-breaking ways to make the hotel achieve success and earn a reputation that outshines competitors.

In other words, it's about making the guests feel that the hotel provides superlative hospitality! Yes, it is a known fact that an able, skilled and visionary GM can make of make or break a hotel. Ashok Malkani explores how a hotel's depends on its GM for being the talk of the town.

The vital role of the general manager in the promotion, performance and publicity of the hotel is often not realized by the layman. The GM is important for setting the overall direction of the hotel by ensuring operational excellence and fostering a positive guest experience, all of which directly impacts the hotel's reputation and ability to attract and retain guests. He is the persona who steers his entire team to succeed in the hotel achieving triumph in becoming one of the leading properties.

Sunil Kumar - General Manager, JW Marriott Kolkata, declares, “A General Manager plays a pivotal role in positioning the hotel not just as a place to stay, but as an immersive experience. At JW Marriott Kolkata, we focus on curating bespoke guest experiences, building strong community relationships, and partnering with like-minded brands to create buzz and visibility. Additionally, strategic marketing, participation in global travel and trade platforms, and targeted digital campaigns help us promote the property and drive revenue growth.”