AT HIS RATHER MODEST office in the commercial district of Navrangpura in Ahmedabad, Adani Wilmar's MD and CEO, Angshu Mallick, shows a packet of ready-to consume fried rice mix. "All you need to do is microwave it for a couple of minutes and it will be ready to eat. It also has a six-month shelf life," he says excitedly. Though the partly cooked fried rice mix is still a while away from launch, Mallick's portfolio already has an array of convenience foods such as Punjabi khichdi mix, pav bhaji khichdi mix as well as Bengal's famous bhog khichdi mix.
"Unlike earlier, when my mother or wife spent hours making these goodies in the kitchen, my daughter wants to be out of the kitchen in minutes. It is this generation of consumers who don't have time and seek convenience that I want to target. In my pav bhaji khichdi, for instance, I have fortified it with nutrients such as flax seeds and jowar, which are not readily available in one's kitchen," says Mallick.
Mallick intends to do the same to other staples such as dal, besan, and atta in the near future, but this is the tip of the iceberg for the â¹51,879 crore food business of the Adani Group. India's largest edible oil company processes 2.5 million metric tonnes of oil every year (soyabean oil, palm oil, sunflower, mustard, groundnut, cottonseed, and blended oils under the Fortune brand), and is now targeting branded sugar, atta, dal, and besan. Despite a flurry of advertising of atta brands on various media platforms only 11% -12% atta is branded. Among other staples, 95% of sugar and 92% of pulses are sold loose, while only 5% of the total rice (mostly basmati) sold is branded. "This is where India needs a change," points out Mallick.
ãã®èšäºã¯ Fortune India ã® December 2022 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Fortune India ã® December 2022 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã8,500 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
TOWER IN FLAMES
What kind of right is academic freedom?
THE PHANTASM
Why was Judith Butler burned in effigy? They have a theory about that.
HOROSCOPES WRITTEN BY MY MOTHER
Your zodiac alignment this month is governed by Venus, the planet of intuition, something my daughter Bess seems to lack.
BEASTLY MATTERS
Where the logic behind the concern for animal welfare begins and ends.
DESIGN FOR LIVING
Can converting office towers into apartments save empty downtowns from ruin?
ON NATIVE GROUNDS
Deb Haaland faces the cruel history of the agency she now leads.
PULSE
He footed off his shoes, the logs balanced on an arm, and tugged the door shut.
THE BATTLE FOR ATTENTION
How do we hold on to what matters in a distracted age?
LITTLE OLD HER
Is Taylor Swift doing too much?
TRIPLE FAULT
A meal is never just a meal in a Luca Guadagnino movie; each bite is a prelude to a kiss, every feast a form of foreplay.
NIGHT MUSIC
âStereophonicâ and Cabaret at the Kit Kat Clubâ on Broadway.
US GROWTH SLOWED SHARPLY LAST QUARTER TO 1.6% PACE.REFLECTING AN ECONOMY PRESSURED BY HIGH RATES
The nationâs economy slowed sharply last quarter to a 1.6% annual pace in the face of high-interest rates, but consumers â the main driver of economic growth â kept spending at a solid pace.
SENATE PASSES BILL FORCING TIKTOK'S PARENT COMPANY TO SELL OR FACE BAN, SENDS TO BIDEN FOR SIGNATURE
The Senate passed legislation this week that would force TikTokâs China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers thatâs expected to face legal challenges and disrupt the lives of content creators who rely on the short-form video app for income.
AS BIDEN CELEBRATES COMPUTER CHIP FACTORIES VOTERS WAIT FOR THE PROMISED PRODUCTION TO START
President Joe Biden has a great economic story to tell voters a decade from now, less so in 2024.
ORACLE'S LARRY ELLISON SAYS PLANNED NASHVILLE CAMPUS WILL BE COMPANY'S 'WORLD HEADQUARTERS'
Oracle Corp.âs planned campus in Nashville, Tennessee, will serve as the business software giantâs world headquarters, placing it in a city thatâs a center for the U.S. healthcare industry, company Chairman Larry Ellison said.
FTC SENDS $5.6 MILLION IN REFUNDS TO RING CUSTOMERS AS PART OF VIDEO PRIVACY SETTLEMENT
The Federal Trade Commission is sending more than $5.6 million in refunds to consumers as part of a settlement with Amazon-owned Ring, which was charged with failing to protect private video footage from outside access.
NETFLIX NOW HAS NEARLY 270 MILLION SUBSCRIBERS AFTER ANOTHER STRONG SHOWING TO BEGIN 2024
Netflix gained another 9.3 million subscribers to start the year while its profit soared with the help of a still-emerging expansion into advertising, but caught investors off guard with a change that will make it more difficult to track the video streaming serviceâs future growth.
Education THE APPLE ECOSYSTEM FROM PLAYGROUNDS TO UNIVERSITY LABS
Technology is pivotal in learning environments that constantly adapt and evolve, and Apple is at the forefront.
TENSIONS BETWEEN BEIJING AND WASHINGTON ARE THE BIGGEST WORRY FOR US COMPANIES IN CHINA.REPORT SAYS
Simmering tensions between Beijing and Washington remain the top worry for American companies operating in China, according to a report by the American Chamber of Commerce in China released this week.
MICROSOFT & AMAZON FACE SCRUTINY FROM UK COMPETITION WATCHDOG OVER RECENT AI DEALS
British competition regulators said this week theyâll scrutinize recent artificial intelligence deals by Microsoft and Amazon over concerns that the moves could thwart competition in the AI industry.
OLYMPIC ORGANIZERS UNVEIL STRATEGY FOR USING ARTIFICIAL INTELLIGENCE IN SPORTS
Olympic organizers unveiled their strategy to use artificial intelligence in sports, joining the global rush to capitalize on the rapidly advancing technology.
WHAT YOU NEED TO KNOW ABOUT WRAPPING YOUR CAR
Gaze around the next time youâre stuck in traffic and see if youâre not surprised, maybe even a little saddened, by the monochromatic sea around you.
BOEING POSTS A $355 MILLION LOSS AS THE PLANE MAKER TRIES TO DIG OUT FROM UNDER ITS LATEST CRISIS
Boeing said this week that it lost $355 million on falling revenue in the first quarter, another sign of the crisis gripping the aircraft manufacturer as it faces increasing scrutiny over the safety of its planes and accusations of shoddy work from a growing number of whistleblowers.
WALL STREET IS LOOKING TO TESLA'S EARNINGS FOR CLUES TO MUSK'S PLAN TO RESTORE COMPANY'S WILD GROWTH
But Wall Street was unimpressed and will be looking for other answers from CEO Elon Musk when Tesla releases a report on its first-quarter finances after the U.S. stock marketâs closing bell Tuesday.
THE SUMMER AFTER BARBENHEIMER AND THE STRIKES HOLLYWOOD CHARTS A NEW COURSE
âBarbenheimerâ is a hard act to follow. But as Hollywood enters another summer movie season, armed with fewer superheroes and a landscape vastly altered by the strikes, itâs worth remembering the classic William Goldman quote about what works: âNobody knows anything.â
INSIDER Q&A: TRUST AND SAFETY EXEC TALKS ABOUT AI AND CONTENT MODERATION
Alex Popken was a longtime trust and safety executive at Twitter focusing on content moderation before leaving in 2023.
APPLE PULLS WHATSAPP AND THREADS FROM APP STORE ON BEIJING'S ORDERS
Apple said it had removed Metaâs WhatsApp messaging app and its Threads social media app from the App Store in China to comply with orders from Chinese authorities.
APPLE SET TO UNVEIL NEW IPADS AT "LET LOOSE" EVENT ON MAY 7
Apple Inc. has officially announced its upcoming âLet Looseâ event scheduled for May 7, signaling a significant showcase of new hardware, specifically focusing on the iPad line.
TIKTOK MAY BE BANNED IN THE US. HERE'S WHAT HAPPENED WHEN INDIA DID IT
The hugely popular Chinese app TikTok may be forced out of the U.S., where a measure to outlaw the video-sharing app has won congressional approval and is on its way to President Biden for his signature.
US ADVANCES REVIEW OF NEVADA LITHIUM MINE AMID CONCERNS OVER ENDANGERED WILDFLOWER
The Biden administration has taken a significant step in its expedited environmental review of what could become the third lithium mine in the U.S., amid anticipated legal challenges from conservationists over the threat they say it poses to an endangered Nevada wildflower.