A Journey of a Visionary Enterprise

The story of Mumbai is inseparable from the story of Jeena & Company.

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Both have been shaped by the currents of trade, enterprise, and resilience. As Bombay became Mumbai, and evolved from a colonial outpost to a global metropolis, Jeena too evolved from an individual with a dream in 1900, to one of India's most trusted supply chain enterprises, celebrating 125 years of legacy in 2025.

THE 1900S

When Jeena was founded at the turn of the 20th century, Bombay was a bustling port under British rule, and the lifeblood of India's trade. Jeena entered this landscape as an innovator, bridging the complexities of customs, shipping, and documentation. What Bombay offered us was access: to global markets, to enterprise, to possibility.

Delivering tea chests from the Sindh coast to a trader in erstwhile Madras was my great-grandfather's first assignment; this voyage took over a month by sailing vessel. He slept on burlap, bargained over tariffs, and learnt to unravel the complex web of customs taxes of colonial India.