Middle East Consumers Prioritize ESG And Sustainability

As the Middle East gears up to host COP28 in the U.A.E., sustainability has become the hot topic of the year. This heightened awareness has alerted consumers to their choices, prompting them to adopt more eco-conscious choices in their purchasing decisions.

- LAYAN ABO SHKIER

Globally, 73% of consumers are willing to adopt a more environmentally friendly lifestyle, according to the latest independent research commissioned by Alibaba Group, titled “The Sustainability Trends Report 2023.” The research, published in July 2023, polled more than 14,000 consumers from 14 markets across Asia, Europe, and the Middle East. The research found that around 76% of consumers would welcome more information about how to be more sustainable, with the U.A.E. scoring 90%.