Arab Women Ambassadors Behind Global Brands

International luxury brands are paying increasing attention to the Middle East. These Arab women have become brand ambassadors for top global fashion and beauty brands

- JULIAN NABIL

Salma Abu Deif
Brand: Valentino

Egyptian actress Salma Abu Deif first collaborated with the Italian luxury fashion house Maison Valentino in 2020 and then again in mid2021 to promote the brand’s launch of the Rockstud Alcove bag. In 2021, the actress was featured in the fashion house’s #ValentinoDiVas campaign. Abu Deif, who is also a UN Aid Ambassador, started her career aged 20 as a model before making her first TV appearance in 2017, starring in the Ramadan series “Halawet EL Donia” and “Lah Totfea EL Shams.” She was nominated for the Nickelodeon Kids’ Choice award for favorite female newcomer in 2019. She has also worked with L’Oréal, Chaumet, MAC Cosmetics, Bulgari, and Tiffany & Co.

Nancy Ajram
Brand: Tiffany & Co.

In February 2023, Lebanese superstar singer Nancy Ajram was named Tiffany & Co.’s new brand ambassador. Ajram follows in the footsteps of Hollywood stars Beyonce, Anya Taylor-Joy, Gal Gadot, and Tracee Ellis Ross. She is also a Goodwill Ambassador for UNICEF. Throughout her career, she has won multiple awards, including the 2008 World Music Award for bestselling Middle Eastern artist for her album Betfakar Fi Eih, making her the youngest Arab World Music Award winner.

Mila Al Zahrani
Brand: Boucheron