WHY WE CHOSE TO INVEST IN ZEPTO

Few companies have managed to surpass their own projections of scale like Zepto has

- By ANUVRAT JAIN

I first met Aadit [Palicha] in early 2022, when his startup had already become Zepto. While KiranaKart was just the legal name, Zepto, the quick-commerce platform, had taken shape and started becoming synonymous with quick-commerce. Back then, it was a very young company, just seven or eight months into operations.

My first thought was, “Ye kaise possible hai [how is this possible]?” I was both surprised and intrigued that this [10-minute deliveries] could happen and not in just one city, but in multiple cities.

Back then, Aadit and KV (Kaivalya Vohra) were not even 20 and I did not anticipate how Zepto and other Q-comm players (Blinkit, Swiggy Instamart) would change India’s commerce forever. For example, in the ecommerce world, Amazon Prime was already there and had other benefits like Prime Video. But it had not caught on beyond a certain income stratum and cities.