Swift Uptake

Urban Company's IPO fully subscribed within hours, driven by strong retail investor interest

- By NAINI THAKER

IN A STRIKING DISPLAY OF investor enthusiasm, Urban Company’s ₹1,900-crore initial public offering (IPO) was fully subscribed within two hours of opening on September 11, underscoring the growing appetite for tech-enabled consumer service platforms in India.

The subscription rush—driven largely by retail investors—marks a significant milestone for the home services startup as it transitions from a high-growth private player to a publicly traded entity. With anchor investors already committing ₹854 crore ahead of the public issue, the IPO’s swift uptake reflects both market optimism and the brand’s resonance with urban consumers.

Founded in 2014, Urban Company set out to fix a broken system. “We saw a large market which was still unorganised, very fragmented and broken,” Abhiraj Bhal, co-founder and CEO of Urban Company, tells