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Updated Isuzu MU-X hits R1 million mark
Farmer's Weekly
|June 06, 2025
The Isuzu D-Max bakkie might be a local favourite, but its MU-X SUV sibling is miles behind segment heavyweights like the Toyota Fortuner and Ford Everest. The Citizen's Jaco van der Merwe took the updated MU-X for a spin to find out if it is capable of gaining any ground on its rivals.
On average, the Toyota Fortuner holds around half of the SUV market share in South Africa, with the Ford Everest a distant but steady second. Third place is an almighty scrap between the Isuzu MU-X and Mahindra Scorpio-N, with the Mitsubishi Pajero Sport also in the mix.
But even during months when the MU-X does edge out the Scorpio-N, it doesn't come close to the kind of market share that the D-Max has established in the bakkie race, even in markets like Australia.
Isuzu is not under the illusion that the facelifted MU-X is going to perform miracles. But the Japanese manufacturer hopes it can at least build on the gradual single-digit percentage growth the SUV has achieved since the introduction of the second generation locally in 2021.
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