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Passionate about nurturing personal and professional growth in the agriculture sector
Farmer's Weekly
|February 14, 2025
Dr Nicole Hart, CEO of Afrikelp, a leading manufacturer of liquid seaweed biostimulants, stands as an inspiring figure in the agricultural landscape. She spoke to Magda du Toit about her thoughts on success and leadership, as well as the role of women in agriculture and science.
Dr Nicole Hart, CEO of Afrikelp, has risen in the fields of science and agriculture to her current position as CEO of Afrikelp, an international agricultural company based in Cape Town.
Afrikelp is a proudly South African company, specialising in seaweed solutions extracted from Ecklonia maxima (sea bamboo) endemic to the Western Cape. The liquid kelp extracts, which serve as the cornerstone of Afrikelp's agricultural formulations, are used in over 45 countries worldwide, making a global impact on crop production.
Throughout her career, Hart has obtained extensive experience in leading sales teams, acquisitions and integrations, driving product development, and directing research. Her technical expertise and strategic business mindset have served her well on her professional journey.
AGRICULTURE IS IN HER BLOOD Hart was born on a farm in KwaZulu-Natal.
She says she is not only passionate about agriculture, but that the sector, the environment, and sustainable food production are in her blood.
"Growing up on a farm solidified my love for the environment, and today my life is committed to advocating for sustainable agriculture worldwide," she explains.
She obtained her PhD in chemistry from the University of KwaZulu-Natal in 2005. Before she joined Afrikelp, Hart was the commercial general manager in the international team at Omnia Fertilizer.
She also previously served as the director of the fertiliser inputs division at chemicals company AECI, where she gained experience in the local and international agriculture sector.
Her early career saw her transitioning swiftly from technical roles to commercial positions, where she demonstrated a knack for integrating acquisitions, managing people, and developing and driving product lines to foster global sales growth.
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