The Sound of Social Silence

Do people ignore your social media posts? That might not be a bad thing

- TERRY RICE

Q People tell me to post regularly on LinkedIn, but nobody's reading. Should I just quit? - DEREK, AUSTIN

THIS ARTICLE could flop. You might not even get past the first paragraph. That's just a fact of life for anyone who writes anything. But it's not a reason to stop.

Let's start with some assumptions. You're probably not a professional creator. Maybe you're posting to grow your brand and revenue. At this point, you're a little embarrassed by how poorly you're doing, looking at the opportunity cost of it, and thinking that your time is better spent elsewhere.

But let me offer a few thoughts on why you may want to stick it out. I know many people who do not go viral on social, but still use these platforms successfully to attract and convert businessbuilding opportunities.

Here are three reasons you should keep going:

1/ Posting content builds your credibility.