JLR To Ramp up Production Of Made In India Range Rover and Range Rover Sport

Tata Motors' UK-based subsidiary Jaguar Land Rover (JLR), made a historic decision for its Indian market in 2024. For the first time in JLR's history of 54 years, the company announced the manufacturing of its Range Rover and Range Rover Sport in India. From there on, it has been an onward and upward journey for the brand's presence in the country.

- SHRABONA GHOSH

We are focusing on tailor made limited edition cars specifically for the Indian market, catering to the high net worth individuals (HNIs), says Rajan Amba, MD, JLR India

What's next? “Introducing limited-edition models, tailored specifically for the Indian market, offering unique features and design elements that resonate with Indian high net worth individuals (HNIs), is one of our focus areas for the next two-three years. JLR in India is one of the fast-growing luxury automotive brands, and notably, it's achieving this growth while maintaining profitability,” Rajan Amba, MD, JLR India told Entrepreneur India. “Given the strong demand for our locally manufactured Range Rover and Range Rover Sport, we're planning to scale up production,” he added.

THE ROADMAP AHEAD, EXPANSION PLANS

India remains a vital market for JLR, and the brand is committed to strengthening its presence as a leading luxury automotive brand here, “We aim to strengthen our position by expanding the product portfolio, with focus on SV (special vehicle operations) variants which cater to the demand of our discerning clients, seeking exclusivity, niche luxury and high-performance. JLR would be introducing new Battery Electric Vehicle (BEV) models, starting with the Range Rover, as part of its commitment to electrification. These moves will be coupled with calibrated expansion of our retail network,” the MD said, sharing the road map ahead.