試す - 無料

'I Am Strong Enough'

Entrepreneur US

|

Startups - Summer 2023

Not sure you can take on a new challenge like franchising? Shea Coleman has advice she learned from the military: You've got this

- MADELINE GARFINKLE

'I Am Strong Enough'

Shea Coleman is no stranger to new situations. She joined the military out of high school and was regularly outnumbered by men on her teams. That included her stint doing airfield security during the Obama administration, protecting high-level officials as they flew in and out.

When she left the military in 2014, she pursued what seemed like it would be familiar territory: She became a physical fitness trainer at The Camp Transformation Center, which at the time was a small fitness program chain designed to help people lose weight and improve their health. Then the company grew and started to franchiseand Coleman stepped out of her comfort zone to become one of its first franchisees. "I was a little nervous," she says, because she had no prior business experience. But by relying on her military training and building her self-confidence, she and a business partner now own two locations.

Entrepreneur US からのその他のストーリー

Entrepreneur US

LISTINGS KEY

This shows how long a company has been in business and how long it has been franchising.

time to read

1 min

January - February 2026

Entrepreneur US

Entrepreneur US

Raise Prices or Cut Staff? What About Neither?

When times are tough, franchises don't have to make major sacrifices. They just need to rethink value.

time to read

8 mins

January - February 2026

Entrepreneur US

UNDERSTANDING THE RANKING

This is how Entrepreneur creates the Franchise 500 -and how all these brands are evaluated.

time to read

2 mins

January - February 2026

Entrepreneur US

Entrepreneur US

DIARY of a Franchisee

Raul Larez owns two Batteries Plus franchises, but still has plenty of time for family. We asked him to keep a diary of one average day—so you can see what his life is like.

time to read

4 mins

January - February 2026

Entrepreneur US

Entrepreneur US

FRANCHISE 500 TOP 10: Meet the Leaders of the Franchise 500

Meet the Leaders of the Franchise 500®

time to read

23 mins

January - February 2026

Entrepreneur US

Entrepreneur US

Freshest New IDEAS

What's coming next in franchising? Check out these eight innovative brands, which started franchising recently—and might reach the Franchise 500 soon.

time to read

3 mins

January - February 2026

Entrepreneur US

Entrepreneur US

The Marketing Genius Behind the Best Brands

It's not just about smart messaging. It's about a keen understanding of human psychology. Here's what Guinness, Kraft, Dyson, Apple, and Pringles get right—and how to become a better marketer.

time to read

11 mins

January - February 2026

Entrepreneur US

Entrepreneur US

How to BUILD (and Market) a Franchise for Very Little Money

Want to turn a tiny hometown business into a franchise with hundreds of locations? The cofounder of L&L Hawaiian Barbecue, shares his story—and his secrets.

time to read

23 mins

January - February 2026

Entrepreneur US

Entrepreneur US

What Can't AI Do?

As AI automates our business operations, we asked six leaders: What will humans remain indispensable to you for?

time to read

3 mins

January - February 2026

Entrepreneur US

Entrepreneur US

Get the Best Out of Your Team

Your “hardest workers” might also be your biggest problem. To measure success properly, use the playbook.

time to read

2 mins

January - February 2026

Translate

Share

-
+

Change font size