TO BE ON THE CUSTOMER’S RADAR ONE NEEDS A GOOD MAP

Cartographers have discovered continents and Silk-routes in the past. But today Cloud-mapping can be a great tool for businesses specially for realtime data, marketing levers, visitation data, asset management and store performance. Anthony Villanti, Managing Director and Founder, GapMaps sketches a picture and shows how.

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What is the uniqueness, potential and challenges of cloud-mapping software?

Cloud-native mapping platform models are dominating the delivery of geospatial data and functions. They are easy to use, allow for faster decision-making and are cost-effective infrastructure for running sophisticated analysis. One of the biggest benefits of cloud-based, location intelligence software like GapMaps Live is that it enables brands that have physical stores in multiple countries to have one log-in to manage all their locations. Customers can also ingest their own large datasets into GapMaps Live and visualise it through thematic layers and show comparisons with available data in GapMaps Live. Most businesses now use some form of APIs to connect to real-time data sources and moving to the cloud meant we could establish a best-of-breed partner program with leading data providers like Near so brands could easily access their data in GapMaps Live using a single platform. As the business continues to mature and the ever-increasing challenge of cyber risk threats to cloud based software, our position is to ensure we have strong security posture in place and compliant to SOC 2, ISO27001, and GDPR.

can you share any examples of proven results from india? T

he growth opportunity in India is significant for GapMaps. Whilst today India represents about seven per cent of our business from both domestic and global brands, in 2023 we expect it to increase to 25 per cent, and then by as much as 40 per cent at the end of 2024. Anytime Fitness, which operates 110 fitness clubs across India, has used GapMaps Live to enable greater precision in its decision making when opening new locations.