How Oberoi Realty is Redefining Luxury Real Estate Through Digital Transformation

In an exclusive interview, Pankaj Pandit, CIO of Oberoi Realty, discusses how the company is leveraging digital transformation—from AI and IoT to cloud computing and BIM—to redefine customer experiences and operational excellence in luxury real estate.

- Aanchal Ghatak

Real estate may have been slow to digitise, but at Oberoi Realty, technology is now at the heart of every experience—from design and construction to customer engagement. In this exclusive interview, Pankaj Pandit, Chief Information Officer, Oberoi Realty, reveals how the company is transforming luxury real estate through AI, IoT, cloud computing, and data analytics.

With a clear focus on innovation, precision, and personalisation, Pandit explains why tech is no longer just a support function—it’s a strategic differentiator reshaping the future of the industry.

Real estate has traditionally been slow in adopting digital transformation. How is IT redefining the sector today and how has technology adoption evolved over the past decade?

India’s real estate sector is undergoing a digital revolution, and adopting advanced technologies has become an essential part of the larger business strategy. While the transition accelerated during the pandemic, digital transformation has now significantly impacted how customers and real estate brands interact with each other.

We have taken a strategic approach to technology, carefully selecting the right solutions and implementing them with persistence and pragmatism to drive meaningful business outcomes. We embraced innovation as we experimented with modern technologies and believe in testing new ideas rapidly, learning from setbacks, and refining solutions efficiently.

We believe technology is not just an enabler, it’s a differentiator. Our innovative digital transformation enhances every stage of the customer journey, from first interaction to post-possession services. We have deployed Salesforce-powered CRM and focused Customer Mobile Apps to offer seamless engagement, real-time support, and data-driven insights to anticipate customer needs.