EPAM's Bold Leap: Transforming Business with Al-Driven Salesforce Solutions.

Siba Padhy, Head of Salesforce Business, EPAM Systems highlights how Salesforce has evolved from a core sales solution to a comprehensive platform that encompasses service, marketing, and commerce, with a significant emphasis on leveraging AI technologies, particularly the newly launched Agentforce and Einstein GPT. Padhy discusses the burgeoning agent tech economy in India and EPAM's strategic focus on delivering tailored solutions that address specific market needs. With ambitious growth targets, EPAM aims to double its Salesforce expertise in the coming years, positioning itself as a key player in driving digital transformation across various industries.

- Aanchal Ghatak

Can you explain your approach to leveraging salesforce for digital transformation at EPAM systems?

Salesforce, with over 25 years in the business, has evolved from a core sales solution to a comprehensive digital transformation platform encompassing sales, service, marketing, commerce, and various workflow areas.

Our goal at EPAM is to stay ahead of the competition by utilizing Salesforce’s expansive product offerings, including its vertical solutions tailored for industries like financial services, healthcare, and automotive.

AI has been integral to Salesforce since 2016, enhancing efficiencies in customer interactions. With the introduction of GenAI and the Einstein GPT suite, Salesforce is significantly improving employee efficiency and customer experiences.

For example, the recently launched Agentforce automates repetitive tasks, allowing more complex interactions to be handled by AI, which results in a seamless customer experience.

At EPAM, we combine our consulting expertise with the technical knowledge of Salesforce to deliver transformative solutions across industries. We are particularly focused on leveraging Salesforce’s GenAI offerings, integrating them with our accelerators to help clients enhance automation and self-service capabilities quickly and effectively.

How do you foresee AI agents transforming the business landscape in India?