Expanding Horizons

Entering the Indian market in early 2024, Universal Vulkaan Aviation (UVA) has quickly adapted to the country's dynamic and diverse aviation sector. With a focus on regional strategies and value-driven solutions, the company has achieved significant milestones. KARAN SETHI, Managing Director, Universal Vulkaan Aviation (UVA), highlights their success with the AW169 and their commitment to enhancing MRO services to cater to India's unique market demands.

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How long has UVA been active in the Indian market, and what has your experience been so far?

We officially began distribution in February 2024, so we are approaching our first year in the market. As a company, we have been familiar with the Indian market since I joined in 2017, maintaining interactions and conversations. However, last year marked the first time we actively pushed our presence, and the results have been very positive, particularly in my area of focus within the Indian market.

How has your experience been in the Indian market over the past year compared to your initial expectations?

The key term here is "expectations," as they play a crucial role in shaping our strategy. The past year has been an interesting journey, with many of our initial assumptions being challenged. For instance, we were told that India is highly price-sensitive, but we found it to be more value-sensitive. Similarly, we anticipated a slow-moving market, but India has proven to be dynamic and fast-paced, with deals happening quickly.