AI WITH A SOUL

Roar's Tamara Taamneh is embedding AI into interiors that adapt, respond and reflect human needs in projects

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As built environments accelerate in pace with growing urbanism, designers are being challenged to create interiors that are not just beautiful, but intelligent.

In commercial and hospitality projects, artificial intelligence and automation are shifting from novelty to necessity. Tamara Taamneh, an associate at Roar, has witnessed this transformation first hand. She shares: "AI-driven environmental controls have genuinely redefined interior experiences. Smart lighting that tunes to circadian rhythms, climate systems responsive to occupancy and preferences and automated shading that adjusts to solar intensity all contribute to spaces that listen, learn and respond."

Where once interiors were static, there is now an expectation for interaction. Users no longer just move through a space; the space reacts in kind. Taamneh describes it as "UX on an architectural scale."

Growing demand, invisible integration

That expectation is increasingly driven by client demand in Saudi Arabia. According to Taamneh, there is a "noticeable surge in appetite" for intelligent design solutions, particularly within hospitality and commercial sectors.