WORLD POLITICS & SOCIAL MEDIA

In the 2024 general elections, we will see a lot more activity on social media from all parties. Twitter trending, viral videos, WhatsApp marketing and twitter spaces, Facebook and Instagram Lives etc. will become even more prominent. With smartphone penetration in villages, it has become extremely important for all parties to use this access to put their point across

- Anu Sehgal

TODAY SOCIAL MEDIA forms a bridge between the general public and politicians. Following news on social media platforms like Facebook, Twitter, Instagram is far quicker and more convenient than through traditional mediums like newspapers or television networks. Social media plays an important role in circulating news to a much wider audience in much less time. At a recent event, Congress MP, Shashi Tharoor said that social media had made government institutions more accountable. Many protests in recent times like #blacklivesmatter, #occupywallstreet and agitations for abortion rights in the USA were organised on social media and got attention in many countries.