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A Real Problem

Business Today India

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December 10, 2023

The recent instances of viral deepfake videos have spurred the government into action

- DANNY CYRIL DCRUZE

A Real Problem

DEEPFAKE VIDEOS OF many prominent personalities have been doing the rounds on social media platforms lately. Even Prime Minister Narendra Modi recently cautioned against the phenomenon, citing a deepfake video of him doing garba that he had seen recently.

Developed using artificial intelligence and machine learning algorithms, deepfakes are manipulated images, sounds and voices, generated to create realistic but fake representations of people, events, or scenarios. While some deepfakes are harmless or even entertaining, others can have serious negative consequences.

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