SOCH

Soch is a leading women's ethnicwear brand committed to offering beautifully crafted sarees, salwar suits, kurtas, tunics, and more.

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Soch caters to young, style-conscious women—67% under 35— seeking elegant, occasionwear that blends tradition with modern flair.

Product & Strategy Innovations

Soch's product and digital innovation strategies are deeply aligned to serve the modern, fashion-conscious Indian woman. Known for its ability to refresh collections frequently, Soch thrives on a dynamic product model that mirrors the fast-evolving trends. While it offers casual ethnicwear, its core strength lies in its focus on evening and occasion-ready ensembles—an area underserved in organised retail. With affordability and style at the heart of every piece, Soch makes it easier for customers to find that perfect outfit for every celebration.

On the strategy front, Soch's digital roadmap is driven by sustainable growth metrics and optimised performance. “We've achieved 20% D2C growth and improved ROAS by 15%, powered by UI/UX enhancements, SEO traction, and conversion rate optimisation. Exclusive online merchandise now contributes 45% to total e-commerce sales,” said Vinay Chatlani, Co-Founder & CEO.