Navigating the Complexities of Pharma Packaging Sustainability

Pharma companies in India are increasingly adopting sustainable methods in packaging to ensure that medicines remain safe and the environment is protected. Various initiatives by the government, focusing on reducing carbon footprints, are revolutionising the pharma packaging industry.

- Sanjiv Das

There has been a paradigm shift towards sustainability, digitalisation and patient-focused solutions. Companies are transitioning to bioplastics, paper-based, and wood-based bio-PET alternatives, reducing reliance on petroleum-based plastics and lowering carbon footprints.

The pharma packaging industry is seeing a strong shift towards more patient-friendly packaging. Child-resistant designs are becoming a more commonly used feature in Over-The-Counter (OTC) products. The industry is also rapidly shifting towards opting for more sustainable manufacturing practices. Pharma manufacturers are not just working to reduce their carbon footprint, but are also choosing partners who can help them reduce their scope 3 emissions. The industry is seeing increased investments in packaging materials that are recyclable, reusable and bio-degradable. Medicines are travelling across continents facing diverse environmental conditions. This has amplified the need for robust, reliable packaging that can withstand varying temperatures, humidity, and handling challenges without compromising product integrity.

Innovations and initiatives

Pharma packaging is seeing major innovations. Usage of QR codes, Data Matrix codes and RFID (Radio Frequency Identification) tags provide instant access to comprehensive drug information (dosage, side effects, refill options). These enable real-time tracking throughout the supply chain. These also help in verifying authenticity and combating the growing problem of counterfeit medications.

The sector is witnessing a shift from static to dynamic packaging which includes AR, QR codes, personalised dosing, refillable designs and eco-friendly materials. Secondary packaging enhancements include blister packs, senior-friendly PFS kits, RFID/NFC labelling, easy-open blister seals etc.