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WHEN AI WILL BECOME ALL-PERVASIVE

BW Businessworld

|

January 13, 2024

2024 will witness a hockey curve growth in AI adoption across everything imaginable

- JAIJIT BHATTACHARYA

WHEN AI WILL BECOME ALL-PERVASIVE

THE YEAR 2023 can very well be summarised by the news of Paytm announcing significant reduction in its workforce as it moves to harness the power of AI for increasing productivity. It captures the developments of the year across technological advancements, business implications, societal implications and thus regulatory challenges.

The year started with the world being astonished at the power of generative AI demonstrated by the LLM-based ChatGPT 3.0. Even before they could fully comprehend the technological threshold that has been crossed after more than seven decades since the concepts and algorithms of AI started getting created, the world was hit with ChatGPT 4.0, a significant leap in AI power, in a short period of three months. If this was the new pace of technological upgradation, then the timeline predictions of AI surpassing human intelligence had to be significantly brought forward.

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time to read

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THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

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For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

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“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

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BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

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A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

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SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

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How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

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From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

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When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

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