"We Are Dominating India's Astrology Market With 80-85 per cent Share"

Recording a consistent uptick on the growth graph and riding high on the spiritual tech wave in India, the founders of Astrotalk, PUNEET GUPTA and ANMOL JAIN are excited to capitalise on rising consumer demand with sights set on an IPO launch. Edited excerpts from a conversation with BW Businessworld’s Resham Suhail

- PUNEET GUPTA and ANMOL JAIN

What inspired you to venture into India’s astrology or faith-tech market? Tell us your story.

Puneet Gupta: My journey into India’s astrology and faith-tech market was spurred by a prediction from a former colleague, an astrologer, during my tenure at BNP Paribas in Mumbai. Despite initial scepticism, her forecast of me starting an IT company that would close within two years came true. This experience strengthened my belief in astrology and became an inspiration for Astrotalk. I launched Astrotalk in 2017 and today it is a profitable startup taking astrology global. We currently occupy an 80 per cent market share, with over 15,000 active astrologers and 3 crore registered users. Our USP lies in our team of genuine, highly informed, articulate astrologers and exceptional customer experience. We also offer multiple astrology categories such as tarot card reading, Chinese horoscope, Vedic astrology and more.

How do you perceive the current landscape of India’s astrology market and what opportunities do you foresee?

Anmol Jain: The landscape of India’s faith-tech market reflects the deep-rooted