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SCALING A LEGACY WITH PRECISION

BW Businessworld

|

May 17, 2025

With a bold Rs 12,000-crore revenue target and a deep bet on manufacturing, sustainability and talent, Century Plyboards is building not just capacity — but a long-term institution for India’s wood panel industry

- Noor Fathima Warsia

SCALING A LEGACY WITH PRECISION

FOR a company that began life as a modest veneer unit in Assam, Century Plyboards (India) today sits on the cusp of transformation. With an aspiration to clock Rs 12,000 crore in turnover by FY31 and a track record of over 20 per cent CAGR, the plywood-to-MDF conglomerate is not only chasing scale but engineering it.

CenturyPly has deployed most of its Rs 2,000-crore capital expenditure in the last two years alone into a pan-India network of state-of-the-art plants, most notably in Andhra Pradesh, Tamil Nadu and Gujarat. These facilities, aligned with its strategy of being closer to raw materials and markets, are a testament to its operational foresight. The company's segment strategy reflects precision -- medium-density fibreboard (MDF) and particleboard capacity is being ramped up to capture a fast-growing market; laminates are seeing a leadership reboot; and plywood remains a cash-generating engine, registering 19 per cent YoY growth in Q3 FY25.

But growth alone is not CenturyPly's game. The group's commitment to sustainability, particularly through agro-forestry, places it at the intersection of industry and impact. Founder and Chairman Sajjan Bhajanka’s decades-long advocacy for plantation timber has made him one of India’s most consistent voices for green manufacturing. Meanwhile, his son, Executive Director Keshav Bhajanka, is shaping the execution engine, doubling down on team strength, automation and new-age leadership.

This is the story of how an Indian brand is turning a legacy into a future-ready institution.

imageAmbitious Growth Blueprint

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