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MARKETING PRIDE
BW Businessworld
|November 16, 2024
Vedant Fashions held 1.67 million sq.ft of domestic retail space and 1.7 million sq.ft globally in FY24, spreading India's essence all around the world
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RAVI MODI, Chairman & MD, Vedant Fashions
Vedant Fashions, the iconic brand behind Manyavar, has carved a niche in India's ethnic wear landscape since its incorporation on May 24, 2002.
Specialising in wedding and celebration attire for men, women, and children, the company has elevated traditional Indian fashion into a statement of elegance, offering aspirational designs that blend cultural richness with modern styles. The flagship Manyavar brand has become synonymous with Indian wedding wear, reflecting the celebratory spirit of the nation. Through its comprehensive ecosystem of brands—including Mohey, Twamev, Manthan, and Mebaz-VFL caters to diverse tastes and preferences, each brand offering a distinct value proposition.
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