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DESIGN DONE RIGHT

BW Businessworld

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June 29, 2024

The fifth edition of the Future of Design Summit and Awards, held on May 16 in Mumbai, brought together design enthusiasts and industry leaders to celebrate innovation and sustainability.

- Jyotsna Sharma

DESIGN DONE RIGHT

Guided by the theme “Reimagining Design,” the event highlighted forward-thinking approaches to global challenges.

The highlight of the event was the presentation of the prestigious design awards, recognising outstanding prototypes and completed designs across various industries. These innovations not only epitomise excellence in design but also contribute to enhancing lives and driving sustainable progress.

Perspectives on Design

In addition to focusing on design, the summit showcased diverse perspectives and visionary ideas, with a special emphasis on mentorship, women empowerment, and the creative impact of Indian cinema. The event also featured The Dharavi Dream Project, highlighting the transformative power of hip-hop culture in underprivileged communities.

Renowned fashion designers Shantanu Mehra, Cofounder and CEO and Nikhil Mehra, Co-founder & Chief Design Officer, Shantanu & Nikhil explained how they have navigated a choppy fashion journey for the last 25 years. For them, the idea was to interpret a different narrative of India, the one that moves away from traditional embroidery and a decadent style to an interplay of silhouettes and minimalism. They wanted to make India look sexier, while keeping the occasion in mind and bringing in their philosophy of luxury.

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