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Stepping into heritage with a forest of Chintz flagship store
ACE Update Design Sense
|May 2023
SJK architects' design for the Forest of the Chintz flagship store in Mumbai is a striking blend of boldness and subtlety, paying homage to India's magnificent step-wells
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Forest of Chintz, an Indian luxury label known for its statement accessories and haute couture, draws inspiration from India’s rich handcrafting traditions. Their contemporary pieces feature bright colours, delicate embroidery, and sequin embellishments. Occupying 800 square feet within the historic Laxmi wooden Mills building in southern Mumbai, the flagship showroom becomes a celebration of India's cultural heritage. The restrained material and colour palette create a cavernous retail experience, serving as an ideal backdrop for the label's vibrant collections and fostering an intimate connection with visitors.
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