TAKES 2 TO TURN AROUND

For Volkswagen, the number 2 has been instrumental – from India 2.0 to 2 new cars and 2 sweet engine options. That is, until you talk about safety. In that realm, only the number 5 matters!

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In a time when most carmakers are increasingly launching new models, we have Volkswagen – a brand that’s thriving with just three cars in its showrooms. In fact, as you must have read on the preceding page, the number ‘2’ is significantly important for the German carmaker, so much so that its resurgence in the country, aptly called India 2.0, incorporates the launch of two of its most significant models in the Indian market. What makes these two models so important for Volkswagen and for the Indian market? We take a deep dive into the highlights of the two products to unveil the answers and further insights.

2 CARS 

The inception of Volkswagen’s India 2.0 strategy commenced with a blueprint to create two new cars for India – the Taigun and Virtus. Now, creating new cars from scratch demands heavy financial investment, and given the distinctiveness of the Indian market, Volkswagen needed to price these cars aggressively, on par with their rivals, if they were to be a success.