This time it should happen. General Motors' American luxury brand Cadillac will return to Australia - 15 years after the global financial crisis prompted a last-minute bail-out of a planned local launch.
The Cadillac Lyriq large electric SUV will spearhead the brand's global expansion, which will include Australia and New Zealand from late 2024, along with Japan, the UK, and parts of Europe.
Cadillac plans to be an all-electric brand by the end of this decade, with the reduced complexity of EV production making it easier for cars to be built in both left and right-hand drive configurations.
GM will split its sales operations set-up in Australia, with Cadillac established as a separate, EV-only brand while ICE models sit under the GM Specialty Vehicles (GMSV) banner that was introduced in 2020 following the demise of Holden.
GMSV recently announced the V8-powered GMC Yukon Denali large SUV would join the Chevrolet Silverado full-size pick-up and Corvette sports car ranges.
While the Yukon will join the Silverado as a model converted to right-hand drive by GM's local partner Walkinshaw, Cadillac will build RHD models at its US factories for export as it looks to establish itself as a truly global luxury brand.
GM Australia and New Zealand said several key factors made 2024 the right timing for the first official return of the 121-year-old Cadillac brand since its iconic tail-fin cars were sold locally in the 1960s.
"I think this time around the evolution that the Cadillac brand is taking is really bold with what we're doing," GM ANZ managing director Jess Bala told Wheels in an exclusive interview. "GM's investing a lot in EVs, which we've publicly talked about across all the brands, and for Cadillac in particular, as the luxury brand, it's really spearheading that.
この記事は Wheels Australia Magazine の December 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Wheels Australia Magazine の December 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
ROUGH DIAMONDS
GO OUT AND SEE AUSTRALIA. BUY ONE OF THESE AND YOU'LL MAKE IT HOME TOO
WORK IN PROGRESS
WHEN YOUR LIVELIHOOD DEPENDS ON IT, DON'T TAKE ANY CHANCES
RABID RESPONSE
EVEN IF YOU'RE PULLING IN THE FINANCIAL HORNS, YOU WON'T NEED TO COMPROMISE ON FUN
PREMIUM BLEND
HERE'S HOW TO ENJOY CHAMPAGNE ON A VAGUELY BEERY BUDGET
GO LARGE, SAVE BIG
WE BRING YOU A SELECTION OF LARGE FAMILY SUVS THAT ARE UNLIKELY TO BREAK THE BANK
MIDDLE CLASS
THE AUSSIE FAMILY DREAM USED TO BE A QUARTER ACRE AND A PICKET FENCE. NOW IT'S A LITTLE MORE MODEST
SHORTY AWARDS
VALUE FOR MONEY CAN BE A RARE COMMODITY AMONG SMALL SUVS. HERE ARE THREE THAT ANSWER THE CALL
MID SIZE MAX VALUE
THE MEDIUM RANGE SECTOR IS THE VERY DEFINITION OF GETTING ALOT OF CAR FOR YOUR DOLLAR
HATCH MATCH
WANT A HATCH THAT'LL PUT A SMILE ON YOUR DIAL SECOND TIME ROUND? TRY THESE...
MODE ΤΟ ΤΟΥ
PORSCHE'S LATEST HOT 911 IS THE NEW FRONTIER FOR ON-THEFLY CHASSIS ADJUSTABILITY, OFFERING THE DRIVER A WORLD OF CONFIGURATION - BUT IS IT WORTH THE HASSLE?