RANDY NONNENBERG was a car-crazy Northern Californian with an engineering degree and a business-development job at BMW when, in 2007, he co-founded Bring a Trailer (BaT) in his spare time. The website's goal was highlighting cool machines being sold around the country for what became a large audience of similarly afflicted classified-ad devotees. Seven years later, BaT harnessed its engaged fan base and inaugurated its own online auction system. Its runaway success led Hearst Autos (Road & Track's publisher) to acquire a controlling interest in 2020. Nonnenberg, who loves cars as much as ever and remains BaT's president, spoke with us about the ride.
Road & Track: Correct me if I'm wrong, but you were the first person to appreciate and then actualize the idea of auctioning cars online.
Randy Nonnenberg: I think that's a little too. much credit. I mean, eBay? I cut my teeth obsessing over eBay, and that was an auction, with some things I felt could be improved. But they had car auctions online in 1997 or thereabouts.
R&T: Of course. Well, what makes you different?
この記事は Road & Track の August - September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Road & Track の August - September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
REMADE IN JAPAN
ON A MISSION TO HIGHLIGHT THE COUNTRY'S FINEST ARTISANS, BUILT BY LEGENDS PIECES TOGETHER THE GREATEST-AND MOST EXPENSIVE-SKYLINE RESTOMODS EVER BUILT.
CREASE MONKEY
HOW GIORGETTO GIUGIARO'S FOLDED-PAPER ERA DEFINED THE SEVENTIES AND BEYOND.
WOULD THE REAL INTEGRA PLEASE STEP FORWARD?
A comparison between a 2001 Type R and the all-new Type S reveals much about motoring, then and now.
HUMMER. REBORN
After more than a decade, General Motors' profligate son returns.
THE V-8 BENCHMARK
The E39-generation BMW M5 has been the sport-sedan icon for over 20 years. Can Cadillac's CT5-V Blackwing measure up?
BABY BLUE
The Mazda Miata gets better without changing much at all.
INSANE BROTHERS.FROM OTHER MOTHERS
The Lamborghini Urus Performante presents with symptoms of Completely Bonkers first seen in the Nineties GMC Typhoon.
NO RESERVE
BRING A TRAILER'S ONLINE AUCTIONS ARE TRANSFORMING HOW COLLECTOR CARS ARE SOLD.
Going, Going, Gone
The generational shift that's redefining what a collector car is.
LET'S GET DIGITAL
TO EVOKE PROTOTYPE RACING'S RADDEST ERA, A CLASSICALLY STYLED CHRONOGRAPH WON'T DO